Archive for 2026

Jamaica to Host 2nd CTO Air Connectivity Summit Next February

ANTIGUA AND BARBUDA (May 15, 2026) — Jamaica will host the second annual Caribbean Tourism Organization (CTO) Air Connectivity Summit in Kingston on Feb. 23, 2027, building on the success of this year’s inaugural event in Bermuda and aiming to advance regional air travel amid ongoing global challenges.

Tourism Minister Edmund Bartlett made the announcement while speaking at the Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace in Antigua on Thursday.

“The summit will provide strategic insight for regional planning,” Minister Bartlett said. “Jamaica will use that as a means not only of bringing airline partners together, but also to engage in some cerebration … some thinking around the future of air connectivity in our region, which is so important.”

ed bartlett and dona regis-prosper

The Jamaican tourism leader noted the timing will coincide with heightened focus on resilience, coming just one week after the United Nations-designated Global Tourism Resilience Day on Feb. 17 — an initiative Jamaica championed.

The summit follows the first CTO Air Connectivity Summit held Feb. 24, 2026, in Hamilton, Bermuda. That event drew ministers and directors of tourism, airline executives, airport leaders and industry stakeholders to address capacity gaps, high taxes and fees, and the need for stronger intra-regional and long-haul services.

In her summit wrap-up remarks, Rosa Harris, chair of the CTO Airlift Committee and director of tourism for the Cayman Islands, described air connectivity as “our oxygen” and “an economic lifeline” for the region.

“If we can’t get off the island, we can’t develop business, we can’t feed our people,” Harris said. She highlighted two major milestones achieved: delivery of the CTO Airlift Study by ASM and the successful hosting of the inaugural summit.

Harris emphasized data-driven route development, noting the study showed steady traffic growth alongside capacity gaps in Europe and key South American markets — specifically Italy, Argentina, Chile and Brazil — with strong potential for new direct services.

Destinations were encouraged to build credible business cases for airlines, de-risk new routes through collaborative marketing, optimize existing infrastructure before expanding, and reduce reliance on high taxes and airport fees that hinder intra-Caribbean travel.

“Competition is our fragmentation — we must expand our collective marketing power,” Harris quoted Sint Maarten Deputy Prime Minister and Minister of Tourism Grisha Heyliger-Marten. Calls were made for a shift from competition to collaboration, stronger alignment among ministries of finance, immigration and tourism, interline agreements, and ensuring adequate and diverse accommodations while carefully managing seat capacity.

The Bermuda summit also produced a memorandum of understanding between CTO and Airports Council International – Latin America and the Caribbean to strengthen aviation-tourism collaboration.

Dona Regis-Prosper, CTO secretary-general and CEO, said sustained momentum is critical. “Hosting the 2027 summit in Jamaica will allow us to translate the insights from Bermuda into concrete actions — forging new partnerships, addressing persistent challenges in airlift and strengthening the One Caribbean vision for resilient, connected growth,” she said.

She will be heading to Jamaica soon to meet with Director of Tourism Donovan White to advance plans for the event which will focus on building credible business cases for airlines, optimizing infrastructure, expanding interline agreements and diversifying source markets.

It comes as the region grapples with geopolitical headwinds while celebrating gains from South America, which saw a 23.7% rise in arrivals to the Caribbean in 2025, reaching 2.4 million visits.

Separately, Saint Lucia will host the inaugural CTO Latin American Market Summit on May 5-6, 2027, with a strong focus on improving air connectivity to that fast-growing market.

Posted in: 2026 News, Blog, Corporate News

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Curiosity: The Missing Link in Transforming the Guest Experience

Lemon Eight

From scripted service to unforgettable connection—powered by curiosity

I remember standing at a port, watching two experiences unfold at the same time.

Same destination. Same tour. Same timing.

But completely different energy.

In one group, the guide delivered the script—facts, timings, checkpoints. It was smooth, efficient… and forgettable.

In the other, something shifted.

The guide paused, looked at the guests, and asked,

“Where are you visiting from—and what do you love when you travel?”

Suddenly, everything changed.

The stories became more personal. The stops felt intentional. The guests leaned in, laughed more, connected deeper.

That’s curiosity in action.

And it’s not just a feeling—it’s backed by data. Research from Deloitte shows that organizations that foster curiosity see up to 20% higher performance. Insights shared by Harvard Business Review also highlight that curiosity strengthens connection and improves decision-making in real time.

In our tourism, that matters.

Because no two guests are the same.

And the best experiences aren’t delivered—they’re discovered.

Curiosity is the driver who shares a local secret.

The team member who notices hesitation and adapts.

The guide who turns a tour into a story guests will tell long after they leave.

I always say: “Curiosity is where the magic lives—it’s how we turn moments into epic memories.”

And when we lean into it?

We don’t just meet expectations.

We create something guests carry with them, long after the journey ends.

When curiosity becomes part of your culture, your teams don’t just deliver—they connect. They don’t just provide service—they create moments that travel far beyond the destination.

 

claudine pohlClaudine Pohl

Claudine Pohl is the Founder & CEO of Lemoneight, the cruise industry’s first accredited training center, delivering high-energy, interactive, and fun guest experience training powered by curiosity—creating memorable, story-driven moments across 5 continents—while serving on the Caribbean Tourism Organization’s Allied Board of Directors and as a Social Engagement Partner for Seatrade Cruise Global.

https://www.linkedin.com/in/claudinepohl/
https://ca.linkedin.com/company/lemoneight
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https://lemoneight-consulting.com/
https://www.linkedin.com/in/claudinepohl/
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CTO Presents 2026 Caribbean Sustainable Tourism Award Winners

SAN PEDRO, Belize (May 1, 2026) — The Caribbean Tourism Organization (CTO) has unveiled the winners of the 2026 Caribbean Sustainable Tourism Awards, spotlighting top-tier innovation in the region’s journey toward sustainable and regenerative tourism. Honorees from Belize, Guyana, Jamaica and Turks and Caicos Islands were recognized for their leadership in pioneering sustainable tourism practices that protect the Caribbean’s natural and cultural assets.

Established in 2000, the awards honor individuals, organizations and destinations driving positive change through environmental stewardship, community empowerment, cultural preservation and climate resilience. This year’s winners underscore the Caribbean’s continued leadership in building a more sustainable and resilient tourism sector.

The awards were presented on Thursday during CTO’s Sustainable Tourism Conference in Belize, where regional leaders, industry stakeholders and international partners gathered to share best practices and advance the sustainability agenda.

Representatives of the winning organizations were present to accept their awards, including Craig Hayes, Owner, Turneffe Flats in Belize; Candace Phillips, Senior Manager of Product Development atthe Guyana Tourism Authority; Larisa McBean, Tourism Specialist at the Jamaica Social Investment Fund; and Dr. Jasmine Thomas, Executive Director of the Turks and Caicos Islands National Trust.

Excellence in Sustainable Tourism Award (Sponsored by Norwegian Cruise Line Holdings Ltd./Belize Island Holdings Ltd.)

Turneffe Flats, Belize, received the program’s highest honor, recognizing comprehensive and measurable sustainable tourism practices. The property demonstrated excellence across environmental management, community engagement and innovation, delivering a world-class visitor experience while contributing to long-term sustainability.

craig hayes accepts CTO excellence in sustainable tourism award in Belize 2026

Community-Based Tourism Award (Sponsored by Carnival Corporation & plc)

Guyana Inni Lodge — Toka Village, Guyana, was recognized for its community-led tourism model, placing local people at the center of development. The initiative delivers authentic visitor experiences while generating tangible social and economic benefits for the community.

Candace Phillips of the Guyana Tourism Authority accepts the Community-Based Tourism Award on behalf of Guyana Inni Lodge — Toka Village. Also pictured are Charlene Drakes, Manager, Stakeholder Engagements, Caribbean Region Carnival Corporation & plc, and Dona Regis-Prosper, Secretary-General & CEO, Caribbean Tourism Organization.

Destination Stewardship and Resilience Award (Sponsored by CTO)

The Jamaica Social Investment Fund (JSIF) – REDI II Programme, Jamaica, was recognized for its exceptional contribution to tourism resilience and disaster risk management. The REDI II Programme demonstrates a comprehensive approach to strengthening tourism-dependent communities and enhancing their capacity to withstand and recover from shocks.

Larisa McBean of the Jamaica Social Investment Fund accepts the Destination Stewardship and Resilience Award from Dona Regis-Prosper, Secretary-General & CEO, Caribbean Tourism Organization, on behalf of the REDI II Programme.

Regenerative Tourism Award (Sponsored by CTO)

The Turks and Caicos Islands National Trust, Turks and Caicos Islands, was honored for initiatives that go beyond sustainability to create net-positive impacts. The organization has demonstrated leadership in ecosystem restoration, cultural preservation and community engagement, setting a benchmark for regenerative tourism in the Caribbean.

Dr. Jasmine Thomas of the Turks and Caicos Islands National Trust accepts the Regenerative Tourism Award from Dona Regis-Prosper, Secretary-General & CEO, Caribbean Tourism Organization at the CTO’s Sustainable Tourism Conference in Belize. Pictured at right is Brian Been, Tourism Policy, Planning, Monitoring and Evaluation Manager, Ministry of Tourism, Turks and Caicos.

“The Caribbean continues to demonstrate that tourism can be a powerful force for good, driving economic growth while protecting our natural and cultural heritage,” said Narendra Ramgulam, Deputy Director of Sustainable Tourism at CTO. “This year’s awardees represent the very best of our region’s innovation, resilience and commitment to sustainability.”

The winners were recognized during the ceremony and will also be featured in CTO’s Sustainable and Regenerative Tourism Good Practices database.

STC 2026, hosted by the Belize Ministry of Tourism, Youth, Sports & Diaspora Relations and the Belize Tourism Board, was sponsored by Carnival Corporation & plc and Norwegian Cruise Line Holdings Ltd./Belize Island Holdings Ltd. (BIHL).

Additional Belizean sponsors and supporters include Belize Bank, Belize Trade and Investment Development Service (BELTRAIDE), Belize Water Services, Border Management Agency, Bowen & Bowen, Courts, Development Finance Corporation, DigiBusiness, Gongora Construction and Supply, Greater Belize Media, Hol Chan Marine Reserve, Insurance Corporation of Belize (ICB), LED Belize, National Institute of Culture and History, Protected Areas Conservation Trust, smart!, and Wine Smith Ltd.

Posted in: 2026 News, Blog, Corporate News, STC

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CTO Celebrates Media Excellence with Return of Caribbean Storytelling Awards

NEW YORK (April 22, 2026) – The Caribbean Tourism Organization (CTO) has opened submissions for the 2026 Caribbean Media Awards, recognizing outstanding storytelling that captures the depth, diversity and evolving narrative of the Caribbean.

The awards will be presented during Caribbean Week in New York, taking place June 1-5, 2026, and will honor exceptional work from journalists, broadcasters and content creators across the U.S. and the Caribbean. Open to media professionals, CTO member destinations and their public relations partners, the awards celebrate impactful coverage that informs, inspires and elevates the region on the global stage.

“The stories coming out of the Caribbean continue to shape how the world sees and experiences our region,” said Dona Regis-Prosper, Secretary-General & CEO of CTO. “These awards recognize the journalists and creators who bring those stories to life with depth, perspective and authenticity.”

caribbean week awards photo

Submissions are now being accepted across the following categories:

●     Best Consumer Article: Honors engaging travel or lifestyle storytelling that resonates with a broad audience and inspires interest in Caribbean experiences.
●     Best News Reporting: Recognizes timely, well-researched journalism covering developments, issues or events relevant to the Caribbean.
●     Best Trade Article: Celebrates insightful reporting tailored to the travel trade, highlighting industry trends, performance or business developments.
●     Best Personal Immersive Story: Highlights deeply reported features that reflect meaningful, firsthand experiences within a destination.
●     Best Podcast/Radio: Acknowledges compelling audio storytelling that explores Caribbean topics through interviews, narratives or discussions.
●     Best Video Production: Rewards high-quality visual storytelling across broadcast, digital or short-form formats that brings the Caribbean to life.
●     Best Social Media Campaign: Recognizes creative and strategic use of social platforms to tell Caribbean stories and engage audiences.
●     Diaspora Journalist of the Year: Honors a journalist of Caribbean heritage whose work contributes to the region’s visibility and cultural connection.
●     Emerging Journalist of the Year: Spotlights rising talent demonstrating strong potential and a fresh voice in Caribbean storytelling.

Eligible entries must have been published or broadcast during the 2025 calendar year. Submissions are limited to one entry per person, per category, and must demonstrate a clear connection to the Caribbean. Entries will be evaluated based on editorial quality, clarity of storytelling, relevance, creativity and overall impact. Judges will also consider how effectively each piece communicates a distinct perspective on the Caribbean and engages its intended audience.

 The deadline for submissions is May 8, 2026. Entrants may submit their work via the official entry form: https://forms.gle/CAhvHbLAiQu9ghzb6.

Winners will be announced during the Caribbean Media Awards Luncheon, a highlight of Caribbean Week in New York, bringing together leading voices in media and tourism to celebrate excellence in storytelling. For additional information, please contact caribbeanweek@marketplaceexcellence.com.

Posted in: 2026 News, Caribbean Week, Corporate News

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From Neighborhood to Global Destination: How Cultural Storytelling is Reshaping Tourism

I am caribbean photo

Photo: Arne Vollstedt

Little Caribbean’s rise demonstrates how authentic storytelling and community-rooted cultural districts can drive economic impact, preserve heritage, and create meaningful travel experiences in an era of overtourism.

Cultural tourism is experiencing a profound shift. Today’s travelers, particularly Gen Z and Millennials are moving away from generic bucket-list destinations toward authentic, community-rooted experiences that offer deeper cultural connection and meaning.

Little Caribbean in Brooklyn exemplifies this transformation. What began as grassroots organizing led by I AM CARIBBEING in 2017 has evolved into an internationally recognized cultural district that attracts hundreds of thousands of visitors annually while supporting over 200 Caribbean-owned businesses. Central to this success is intentional storytelling.

Through I AM CARIBBEING and Worrell Media Group, we’ve created a storytelling infrastructure that amplifies Caribbean voices through content production, experiential activations, and strategic partnerships. From award-winning video campaigns, activations, media, and marketing strategies for brands and destinations like Diageo, the City of New York, I LOVE NY, Pure Grenada, and Global Trinidad & Tobago to hundreds of editorial features in publications like TimeOut, Eater, and National Geographic, our approach centers authentic narratives that honor community while engaging global audiences.

The model is deceptively simple: center community voice, preserve cultural authenticity through storytelling, and create accessible entry points for visitors. Walking tours, cultural markets, festivals, and culinary experiences become vehicles for narrative– offering travelers what they increasingly seek: the opportunity to learn from and engage with living culture rather than simply observe it.

This approach delivers measurable results. Local businesses report increased foot traffic and revenue. The district has generated millions in economic impact while creating jobs and preserving cultural heritage threatened by gentrification.

The broader lesson for the tourism industry is clear: sustainable tourism growth doesn’t require sacrificing community needs or cultural integrity. When destinations invest in authentic storytelling and cultural infrastructure, tourism becomes a tool for economic empowerment, heritage preservation, and cross-cultural understanding.

The future of travel is local, authentic, and story driven. I AM CARIBBEING is leading the way.

 

Shelley I am CaribbeingAuthor: Shelley V. Worrell
Founder + CEO | I AM CARIBBEING
Cultural Futurist | Creative Economy Leader | Storyteller
Little Caribbean NYC | 🌐  caribbeing.com
shelley@caribbeing.com  | 📱 @iamcaribbeing
Shop :  iamcaribbeing.com
Select Press:
Black Enterprise: Recognizing Excellence: 5 Black Businesswomen Who Are Shaping Industries And Inspiring Future Generations
Brooklyn 100 Influencer: Brooklyn 100 Influencer: Shelley Worrell, CaribBEING
Hyperallergic: From a Shipping Container in Brooklyn, a New Arts Org Champions Caribbean Culture

 

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