Sustainable Tourism in Action Webinar Series
From Assets to Experiences: Developing Market-Ready Community Tourism Products
Date: November 10, 2026
Time: 10:00 a.m. to 11:30 a.m. AST
Community-Based Tourism (CBT) continues to provide opportunities for Caribbean communities to diversify their tourism offerings, strengthen local entrepreneurship and retain more tourism value within communities.
However, having a compelling cultural, natural or heritage asset does not automatically create a tourism product.
The CTO’s recent Sustainable Tourism Technical Committee (STTC) survey identified product development as a major challenge and identified product development as a priority area for destination support.
Therefore, the central question for the session is:
Objective
The session will provide participants with practical insights into developing CBT products that are:
- Authentic and community-rooted
- Designed around meaningful visitor experiences
- Market-ready and commercially viable
- Appropriately packaged and priced
- Connected to the wider destination
- Capable of creating meaningful value for communities
The session will also provide students and emerging tourism professionals with a better understanding of CBT as a space for entrepreneurship, innovation and future tourism careers.
Target Audience
The webinar is intended for anyone interested in Community-Based Tourism, including:
- CBT operators and community organisations
- Tourism entrepreneurs
- Tourism students and young professionals
- Ministries and tourism authorities
- Tourism boards and DMOs
- Local government
- NGOs and development organisations
- Tour operators
- Cultural and heritage practitioners
- Agro- and nature-based tourism operators
- Tourism educators and destination managers
Speakers and Roles
- Mrs. Dona Regis-Prosper
Secretary-General & CEO, CTO - Narendra Ramgulam
Deputy Director, Sustainable Tourism, CTO
- Nikolaos Gkolfinopoulos
Head of Tourism, ICF - Dylis McDonald
Senior Technical Officer, CANARI
- Country Experiences
The Bahamas, Dominica - Courtney-Diana Walker
Programme Officer, Sustainable Tourism, CTO
Expected Outcomes
- Participants understand how to move from community assets to meaningful visitor experiences.
- Participants gain practical insight into developing market-ready and commercially viable CBT products.
- Participants understand the importance of packaging, pricing and destination integration.
- Participants are exposed to Caribbean and international examples that can inform local product development.
- Students and emerging tourism professionals see CBT as a space for entrepreneurship, innovation and future careers.
Key Takeaway
