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The Caribbean Should Lead in Sustainable Tourism Development, Declares CTO Secretary-General

BARBADOS (September 27, 2023) – “We believe the Caribbean should lead, and not follow, on investing in a healthy, sustainable, and productive future for the prosperity of our people and our planet,” declared Dona Regis-Prosper, the newly appointed Secretary-General and CEO of the Caribbean Tourism Organization (CTO), as she delivered the feature address at a virtual Caribbean forum celebrating World Tourism Day 2023 on Wednesday.

Echoing the United Nations World Tourism Organization’s message this year, Regis-Prosper elaborated on the holistic strategy that focuses on more and better-targeted investments “for people, for planet and for prosperity.” This strategy captures community empowerment, environmentally responsible growth, and equitable wealth creation underpinned by resilience.

Highlighting the urgency of the call to action, the regional tourism chief posed three pivotal questions:

• “How is the Caribbean, the world’s most tourism-dependent region, going to respond to this international call?”

• “How will we contribute our unique experience and expertise to the global discussion on matters such as renewable energy, climate change and carbon neutrality, inclusivity, and the need for economies of scale to increase local linkages and reduce leakages?”

• “How will our leaders in the public, private and nonprofit sectors translate theories into policies and practical applications that allow our communities and our industry to develop more sustainably and more equitably?”

The tourism leader delved into the three foundational pillars underpinning this year’s World Tourism Day theme:

People: Regis-Prosper stressed the need for a focus on people-centered tourism, which requires addressing the Caribbean’s knowledge and skills gap. Affirming the critical importance of interpersonal relationships in tourism, she shared, “Research confirms what those of us in the tourism and travel industry know firsthand – that inter-personal, face-to-face interactions with others play a significant part in the visitor experience.”

Planet: Pointing to the Caribbean’s role as a guardian of fragile ecosystems, she underscored the urgency for “green investments and environmentally conscious practices.” Citing initiatives such as the Caribbean Hotel Energy Efficiency Action Project, she emphasized the Caribbean’s commitment to sustainability: “As a global brand, Caribbean tourism must continue to embrace best practices in environmental, social and governance activities that demonstrate our commitment to future generations.”

Prosperity: According to the CTO Secretary-General, the final pillar highlights the need for public-private sector and community collaborations to enhance benefits from tourism. She outlined the need for diversity, equity and inclusion, and cultural respect, stating, “The CTO supports the call of the UNWTO for new and innovative solutions and investments that stimulate and underpin the tourism sector’s growth, productivity and sustainability. It is a call to invest simultaneously in our talented human capital. When our people, our communities and our planet thrive, our industry and our destinations prosper.”

Building on the three S’s of Social Inclusion, Sustainability, and Smart Destinations and Businesses, Regis-Prosper envisions Caribbean tourism led by green growth, which involves green investments, green technologies, and green business practices.

The virtual forum was a combined initiative of the Caribbean Tourism Organization in collaboration with the Caribbean Hotel and Tourism Association, the University of the West Indies, the Organization of American States, the Organization of Eastern Caribbean States Commission, the Caribbean Broadcasting Union, and CTO allied members: the International Institute of Tourism Studies at The George Washington University, and Hibiscus International.

CTO Mourns the Passing of Former Chairman Obediah Wilchcombe

BARBADOS (September 25, 2023) – The Caribbean Tourism Organization (CTO) deeply mourns the loss of distinguished Bahamian leader and former chairman of the inter-regional body, Obediah Wilchcombe.

At the time of his passing, Mr. Wilchcombe was serving as Minister of Social Services, Information and Broadcasting, and Leader of Government Business in the House of Assembly of the Bahamas.

“We extend our heartfelt prayers and condolences to Minister Wilchcombe’s family, as well as the government and people of the Bahamas. He was a true champion for the people of the Bahamas and the wider Caribbean region,” remarked Kenneth Bryan, CTO Chairman and Minister of Tourism and Ports of the Cayman Islands.

Chairman Bryan recalled Minister Wilchcombe held the position of CTO Chairman twice (2002-2004 and 2016-2017) while serving as Minister of Tourism for the Bahamas, and contributed significantly to the advancement of sustainable tourism development in the Caribbean.

Chairman Bryan noted that the CTO plans to honor the life and legacy of “this eminent Bahamian leader” at the organization’s upcoming business meetings and the State of the Industry Conference (SOTIC) in Turks and Caicos next month.

CTO to Showcase the Caribbean at FIT Tourism Fair in Argentina

BUENOS AIRES, Argentina (September 23, 2023) – The Caribbean Tourism Organization (CTO) brings the region’s vibrant culture and diverse travel experiences to the Latin American market during the highly anticipated FIT Tourism Fair in Argentina this month.

FIT, Feria Internacional de Turismo (International Tourism Fair), one of the most renowned tourism shows in Latin America, attracts thousands of travel industry professionals and enthusiasts from around the world. This year’s event will take place from September 30 to October 3 at La Rural Convention Center, and it promises to be a dynamic platform for showcasing the Caribbean’s unparalleled tourism offerings.

“FIT Tourism Fair provides an excellent opportunity for us to share the enchanting Caribbean experience with the people of Argentina and Latin America,” said Dona Regis-Prosper, Secretary-General and CEO of the CTO. “We look forward to showcasing the warmth of our people, the richness of our culture, and the beauty of our landscapes,” she added.

The CTO’s presence at FIT reaffirms its commitment to making the Caribbean a premier travel destination in this vital market, representing nearly 34.5 million outbound travelers from Argentina, Brazil, Chile, Colombia, Peru and Uruguay. The Caribbean welcomed a record 1.5 million Latin American visitors in 2019.

Visitors to the CTO booth will have the opportunity to explore the region’s diversity as representatives from Antigua & Barbuda and the Cayman Islands will be on-site sharing the Caribbean’s universal appeal. The Dutch Antilles country of Curaçao, also a CTO member, will also have a presence at the Fair.

CTO Allied Member EM Marketing, which is facilitating the participation of member governments in opportunities to tap the Latin American market, will be on hand to share insights into the region’s latest travel trends and experiences.

On Monday, October 2, at 4 p.m., there will be a 45-minute Caribbean-themed presentation in the Nogal Room, highlighting the region for the trade attendees. All attendees and travel enthusiasts are invited to visit booth #2420 during the event.

“We are proud to be allied members of the CTO and look forward to lending support to the region during this year’s FIT, as we have been doing since 2015,” remarked Elsa Petersen, Founder and CEO of EM Marketing. “The Latin American market offers significant growth potential for the Caribbean, and we are excited to showcase the region’s unique value proposition to conference attendees,” she continued.
EM Marketing, a Buenos Aires-based integrated communications agency specializing in tourism marketing, takes a creative approach to make a real impact for its clients throughout Latin America.

CTO Allied Members play a pivotal role by providing recommendations concerning regional tourism programs, identifying opportunities to enhance the CTO’s non-government membership program, and facilitating the coordination of essential activities during major CTO events. These events include the Allied Marketing Conference and networking initiatives designed for both government and allied members.

CTO is the premier regional tourism development agency for the Caribbean. It represents 25 Caribbean countries and territories, fostering sustainable tourism development and promoting the region as the most desirable, year-round, warm-weather destination.

CTO Chairman Kenneth Bryan Calls for Increased Investment in the Caribbean

NEW YORK (September 16, 2023) – On the occasion of the inaugural USA-Caribbean Investment Forum at the New York Marriott Marquis, Kenneth Bryan, Chairman of the Caribbean Tourism Organization and Minister of Tourism of Cayman Islands spoke of the immense investment potential of the Caribbean region that beckons investors worldwide.

Representing 25 nations and territories of the Caribbean, Minister Bryan shared that the region has long been admired for its pristine beaches, crystal-clear waters, vibrant cultures and warm people, making it an exceptional choice for investment.

As the fastest growing region for tourism, the Caribbean also faces unique challenges, such as vulnerability to climate change, a reliance on imported fossil fuels, and the need for inclusive economic growth. He noted that it is the responsibility of governments to seek sustainable investment and innovation.

Supporting this call for action, Minister Bryan remarked: “Today’s travelers are increasingly conscious about the environment, and actively seek destinations and properties that embrace sustainability and eco-friendliness. Sustainable tourism is, therefore, not just a buzzword; it is a commitment that Caribbean leaders are taking seriously.”

Minister Bryan encouraged the attending investors to become part of the sustainable tourism development movement through projects that embrace environmentally responsible practices, such as energy-efficient designs, waste reduction and responsible water management.

The Caribbean leader reported that sustainable tourism and renewable energy are two sectors on the forefront for growth and was encouraged that G20 leaders recently committed to scaling up financing for these as well as other sustainable development goals.

“As Caribbean leaders, while we welcome foreign direct investments, we remain committed to ensuring that investments in our tourism industries benefit the local population and create a positive social impact,” he added.

Sustainable tourism goes beyond greener initiatives and should also contribute to the local economy, which supports the Caribbean’s culture and traditions. It also provides a unique selling proposition in keeping with the recognition that countries should focus on attracting foreign direct investments in sectors which advance their national development objectives.

Minister Bryan concluded with an invitation to the investors to become part of the Caribbean story of economic growth, community empowerment, sustainability, and unforgettable travel experiences in the region.

The USA-Caribbean Investment Forum, organized by the Caribbean Association of Investment Promotion Agencies (CAIPA), is a pivotal event for investors, entrepreneurs, and stakeholders seeking to capitalize on the opportunities within the Caribbean region.

The theme of the two-day forum is “Partnering for Sustained Development in the Caribbean”.

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), headquartered in Barbados, is the Caribbean’s tourism development agency, comprising membership of the region’s finest countries and territories, including Dutch-, English- and French-speaking, as well as a range of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm-weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

Among the benefits to its members, the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution, and research & information technology.

The CTO’s headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026.
Tel: (246) 427-5242; Email: CTObarbados@caribtourism.com

For more information about the Caribbean Tourism Organization, visit www.OneCaribbean.org and follow CTO on Facebook, X, LinkedIn and Instagram to be part of the conversation.