CTO Products & Services

The table below shows the list of CTO’s services and products.

Benefits and Services

The benefits available to CTO government members include, but are not limited to:

  • Inclusion in the regional decision-making process at the highest levels of the Council of Ministers and Commissioners, and the Board of Directors
  • Inclusion in regional advocacy programmes
  • Inclusion in regional tourism development programmes
  • Inclusion in major conferences and seminars
  • Access to technical assistance
  • Access to training and development programmes
  • Access to industry research and data
  • Opportunity to interact and partner with tourism leaders from across the region
  • Economies of scale – the advantage of pricing and services negotiated as a group

Member-specific programming

The opportunity exists for customized action plans to be developed in collaboration with each member to address specific needs or challenges. The process involves a detailed discussion about objectives and targets, which is then followed by recommendations and interventions which leverage the CTO’s capabilities to the members’ benefit.

Products and Services

The available products and services are listed by core areas of work listed below. Primary contacts for each core area are included for guidance.

Download Excel List of products and services.

How to access

All CTO services are equally accessible by all member governments. During member engagement activities such as meetings, country visits, etc., the team presents products and services that are designed to address your identified needs. However, we also encourage you to contact us directly with any questions you may have about the products and services listed on this site. We will be happy to provide more detailed overviews, as well as discuss country-specific interventions that can be coordinated for you.

You may contact the Membership Services for assistance in coordinating these discussions on fgill@caribtourism.com

Alternatively, please feel free to contact the Leads identified for each area at the emails below:

Sharon Banfield, Director, Resource Mobilization & Development – banfields@carbtourism.com
Aliyyah Shakeer, Director, Research – ashakeer@caribtourism.com
Narendra Ramgulam, Deputy Director, Sustainable Tourism – ramgulamn@caribtourism.com

Human Resources Management | Lead - Sharon Banfield

Human Resource Management Technical Assistance

Staff Manual Development

Technical assistance in the development of staff manuals.

Job Descriptions Review

Guidance and support in the development of job descriptions.

Staff Procedures and Processes Review

Comprehensive review of staff procedures and processes and the provision of guidance in the development of procedures and processes.

Human Resource Policy Review

Guidance and support in the development of human resource policy.

Recruitment and Selection

Key members of the CTO team can assist with staff recruitment and selection for member countries.

People Development

Caribbean Tourism Institute

An education and training hub that houses several e-learning courses in a wide number of disciplines, including tourism and hospitality, business, entrepreneurship, human resources, training and facilitation, customer service, marketing and a range of personal and professional development courses.

CTO Seminar for Leadership (NEW)

Cultural Sensitivity & Diversity for Leadership Programme — Cultural sensitivity and diversity are essential leadership competencies. This seminar will provide yet another arrow in the quiver of regional tourism leaders as they navigate an increasingly interconnected and culturally diverse tourism landscape.

Tourism Workforce Management Engine (WME)

Online platform housing essential career planning and management tools for tourism employees and employers alike. It will utilize Caribbean curated National Occupational Standards and competencies to support workforce and self-initiated professional development.

Training Needs Assessments

Conduct an audit of training needs to identify any skill gaps or areas of need.

Regional Human Resource Development & Skills Audit for the Tourism Industry Report

This audit resource provides data and information to assist planners, strategists, policymakers and human resource managers in identifying capacity-building needs and developing more targeted interventions. It provides a framework for decision-making to guide the development and refinement of tourism education and training programmes by academic and training institutions in order to reduce skills gaps and mismatches.

Youth Development | Lead - Sharon Banfield

Students’ Programming

Common Core Curricula

Common Core Curricula for specialty areas of tourism/hospitality programmes for the Associate Degree Programme in tourism/hospitality in the region.

Internship Programme

The objective is to ensure that students, who are pursuing studies in tourism and hospitality and language training, get practical work experience in a professional and stimulating working environment, which would promote self-confidence and help them to develop a positive attitude to the world of work.

Scholarships and Awards – CTO Foundation

The CTO Foundation awards scholarships and study grants to students and industry personnel who want to pursue studies in areas of tourism, hospitality and language training.

Regional Tourism Youth Congress

A regional competitive programme involving students between the ages of 14 and 17, structured to mirror a CTO Board of Directors’ Meeting. Its main aim is to stimulate greater awareness and excitement about tourism among young people in our Caribbean communities by allowing them to research various facets of the tourism sector and share their ideas and vision with respect to future directions for Caribbean tourism.

Regional Nex-Gen Tourism Showcase

A competition designed to engage tertiary-level students from universities and colleges to research and present practical tourism business proposals to foster sustainable development and generate viable income. The competition seeks to deepen participants’ understanding of the tourism sector and encourage innovative thinking about its future direction.

Education Resource Materials

Competing with the Best Handbook

The handbook provides helpful tips and resources on how to find, train, manage and retain good employees.

Training Modules in Tourism for Primary School Students

Designed to create an awareness of tourism in students at all levels of the primary school system within the Caribbean, enabling them to recognise the importance of the industry and the career opportunities it offers.

Teaching Tourism in the Caribbean

Tool developed for tourism educators at the secondary level of the education system within the Caribbean. A valuable teaching resource to facilitate tourism education.

Teaching Modules in Tourism for Secondary School Students

Designed to help students understand the importance of tourism to their country and the region and how they can play a part in its continued growth and development.

Careers in Tourism (Q2 2026)

A comprehensive reference document on traditional and non-traditional careers in tourism and hospitality.

Tourism Education for the Caribbean e-series

“Tourism Education for the Caribbean” is an audiovisual series of four (4) eWorkbooks, Activities and Videos designed for use by teachers and students ages 6–11.

Resource Mobilisation | Lead - Sharon Banfield

Donor Funding Identification

Assistance with identifying donors for development projects and programmes.

Funding Proposal Preparation Assistance

Support in the development of funding proposals for projects and programmes.

Sustainable Tourism | Lead: Narendra Ramgulam

Caribbean Tourism Climatic Bulletin

Designed in collaboration with the Caribbean Institute of Meteorology & Hydrology (CIMH) and the Caribbean Hotel & Tourism Association (CHTA) as a climate forecasting tool for the tourism sector. Issued quarterly to provide seasonal forecasts on impending climate conditions with potential implications for extra-regional tourism demand and impacts to intra-regional tourism activities.

Multi-Hazard Risk Management Guide for the Caribbean Tourism Sector

A practical tool addressing all phases of the Disaster Management cycle with a comprehensive and well-articulated treatment of the range of natural and other hazards which can affect the Caribbean tourism industry. The Guide incorporates climate and disaster risk mitigation and adaptation strategies. An online course is also available on the Caribbean Tourism Institute.

Tourism and Health Information System (THiS)

In collaboration with the Caribbean Public Health Agency (CARPHA), this tool strengthens the links between tourism, health and the environment.

Regional Disaster Risk Management Strategy and Plan of Action for the Tourism Sector in the Caribbean

The document identifies regional strategic objectives and key activities for the Caribbean tourism sector and provides a strategic framework by which the countries of the region can support tourism amidst natural hazards and climate change.

Caribbean Sustainable Tourism Policy & Development Framework

A guide for sustainable development of Caribbean tourism. It brings together broad but integrated policy thematic areas that reflect current regional needs and priorities seen as critical to the sustainable development of Caribbean tourism. It assists members in the development, adaptation or update of national tourism policies and strategies according to their national priorities.

Compendium of Waste Management Practices in the Wider Caribbean 2021

An information and instructional tool addressing regional mandates for environmentally conscious and responsible practices for all sectors. It consists of 27 articles, success stories and case studies highlighting national, multi-national and regional initiatives, with particular emphasis on solid waste management.

Caribbean Sustainable Tourism Awards (STA)

The STA recognise and showcase sustainable tourism good practices in the Caribbean. The Awards are open to individuals, groups, organisations or communities in any CTO member country engaged in implementing initiatives which embrace sustainable tourism core values.

Our Tourism Website – Knowledge Hub

A platform designed to enhance knowledge and foster ongoing discussion on important opportunities and challenges to support Caribbean tourism development, including climate resilience, environmental sustainability, and community-based tourism product development.

ITCA Collaboration

A network of representatives from Indigenous organizations and tourism industry organizations including travel companies, ministries of tourism, state tourism offices, tourism nonprofits, tribal colleges and academia. The purpose of ITCA is to create a future where Indigenous communities across the Americas benefit from sustainable tourism development. Targeting tourism policy planners, students, lecturers, government officials, CBT niche, orange economy developers, and entrepreneurs.

Sustainable Tourism In Action Series

Quarterly workshop/webinar delivered in partnership with international specialists, available online or hybrid. Provides tools and actionable takeaways that audiences can implement right away to improve their sustainability efforts. Targeting government members, STTC, and tourism industry operators.

Sustainable Tourism Quarterly Bulletin

Quarterly round-up sharing information on the CTO’s activities per quarter.

Community-based Tourism Toolkit

An extensive guide designed to help local communities and entrepreneurs build, market, and manage profitable tourism experiences. It provides actionable resources, templates, and guidelines to help communities take control of their tourism assets. It can be accessed by visiting https://ourtourism.onecaribbean.org/

Research | Lead: Aliyyah Shakeer

Research & Reporting

Reports – Monthly Statistical Report

Publication provides monthly tourist arrivals statistics.

Reports – Quarterly Statistical Report

Quarterly tourism performance review.

Reports – Annual Statistical Report

Publication provides annual tourism indicators.

Reports – On-Demand Reports

Customized reports can be produced to meet specific information and data requests.

Reports – Segmentation Report

Country and market-specific reports which identify key visitor segments for a destination.

Surveys – Exit Survey

Visitor exit surveys in member countries.

Surveys – Event Survey

Event surveys at major tourism-related events in member countries.

Surveys – Expenditure Survey

Expenditure impact surveys of major tourism-related events in member countries.

Surveys – On-Demand Surveys

Bespoke surveys in member countries.

Tourism Satellite Accounts – TSA Readiness Assessment Survey

Survey to assess a member country’s readiness to implement TSA.

Tourism Satellite Accounts – TSA Technical Assistance (Execution)

Technical assistance to TSA-ready countries.

Tourism Satellite Accounts – TSA Readiness Workshop

Workshop with key stakeholders to raise awareness of the importance of TSAs and the requirements of implementation.

Tools – Tourism Information Management System (TIMS)

Tourism Information Management System is a database and reporting system designed to capture and analyze visitor information entered on ED cards.